What do we talk about when we talk about Avatar (Cameron, 2009)? Do we retell the tale of Pocahontas with the names changed? Do we rehash Dances with Wolves or other stories of liberal guilt? Are we only salivating at the promise of having our eyeballs fucked by glorious 3D?
I cannot say for sure.
But here are three things I can say for sure:
- Sigourney Weaver is genuinely upsetting as a freakishly large blue alien in a cut-off Standford shirt; this is just one nifty/horrible thing no one tells you about before you go see Avatar. Oh, you’ll have a great time exploring Pandora, otherwise known as the world of Lisa Frank given hundreds of millions of dollars worth of life, but no one tells you that when the film is over you’ll try and fail to erase the image of Weaver’s smiling blue catface from behind your eyelids.

- Because much of the budget was allocated towards, I would assume, realizing the world of Lisa Frank through cutting edge technology, there wasn’t much cash left over for the hiring of actors. Presumably James Cameron wanted to hire Jeremy Piven to play the head of the evil mining corporation in his banal exercise on the military-industrial complex. Alas, he could only afford Giovanni Ribisi. But because Cameron is such a virtuoso, he somehow convinced Ribisi to impersonate Piven. So for everyone that has ever dreamed of seeing Ari Gold chew into the rich ugliness of capitalism using Ribisi’s body as his avatar, there is finally a film for you.
- Avatar has nothing to do with environmentalism.
And here lies the most interesting aspect of an otherwise forgettable film. For all the posturing Avatar seems to be doing about Gaia and nature, the film is really just a technophilic embrace of USB ports and social networking sites dressed up as trees, winged beasts, and incredibly silly looking tribal dances.
Of USB ports and ponytails:
All the blue catfaces on Pandora have long black ponytails terminating in fine cream colored tendrils that can be plugged into other living things on their homeworld. For instance, say you want to ride a horse – just saddle up and pop your ponytail into its ponytail and – voila – you ride that horse. The same goes for dragon-type creatures of assorted sizes and color schemes.
This Cronenberg-esque blurring of flesh and machine is reinforced during a curious conversation between our hero, Jake Sully, and the requisite love interest, Neytiri, on the night of their first sexual romp among the glowing leaves and seedpods of Pandora. Before they squirm through the ponytail on ponytail (and only possibly genital on genital) action, Neytiri, a blue catface princess, tells our hero about the wealth of information accessible by plugging your hair into the Tree of Voices. Plugged in, you can access the knowledge of blue catface people past, all the memories and experiences of the race available merely by logging in with your hair. So let’s try something. Let’s pretend for a second that the Tree of Voices is instead called the Internet. Then, when we arrive at the scene where all the blue catfaces plug into each other and sway in an effort to heal a dying Sigourney Weaver, we the audience can see that we are really watching messages of sympathy posted on Facebook walls everywhere. We are prompted to think of myspace pages for dead people where friends continue to post. I came to Avatar expecting to see some trite discussion of mother nature, but instead all I got was an Internet fanboy circlejerk of the most epic proportions. See Avatar and celebrate the richness of an existence lived through World of Warcraft, a social life carved in Facebook, the cornucopia of knowledge TMZ provides for us. All presented in 3D and IMAX, of course.
RS
































